article thumbnail

Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

This conversation illustrates a critical point in the creation and management of customer loyalty. In the B2B world, your sales force is actually your loyalty program. Loyalty, at the end of the day, is not created by offering discounts or exceeding customer expectations. To whom will they give their loyalty?

Loyalty 288
article thumbnail

(4:39 Video) “The Power of Face-to-Face Sales: Building Trust and Rapport”

Steven Rosen

This deeper level of connection strengthens the business relationship and increases the likelihood of long-term customer loyalty. This deeper level of connection leads to stronger business relationships and increased customer loyalty. Colleen shares an anecdote about a friend who excels in significant account selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Loyalty does not come by “delighting” them or “exceeding their expectations.” These customers speak about inconsistency - sometimes they have a very good experience, other times they do not.

article thumbnail

How to Navigate Pricing In a Pandemic

Sales and Marketing Management

I’ve been talking to leaders in industries far and wide, from manufacturing, distribution, chemicals processing, tech, pharma and more. Whatever makes the customer the most comfortable builds loyalty. You can provide differentiation in your customers' eyes: flexible, more frequent, free delivery, product trial, easy payment, and more.

Chemicals 177
article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

If you go this road and do it right, you can boost your revenue at minimal cost — upping your profit margin while bolstering customer loyalty. Chemical (Basic): -0.72%. Chemical (Diversified) : 6.43%. Chemical (Specialty): 2.21%. What's a good profit margin? Broadcasting: 0.12%. Brokerage and Investment Banking: 12.71%.

Margin 101
article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. It already has a foothold in the industrial manufacturing and chemical processing industries. The map shows the literal market expansion T-Mobile achieved from the purchase.

Lead Rank 211
article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. It already has a foothold in the industrial manufacturing and chemical processing industries. The map shows the literal market expansion T-Mobile achieved from the purchase.

Lead Rank 130