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Discovery resistance in complex B2B sales

Membrain

He was the VP of Sales of an enterprise B2B salesforce of 200 reps, and he was frustrated. He was selling highly complex software as a service application to chemical, drug, and oil companies. At the peak of my Solution Selling business, in the mid-90s, I was speaking to one of our clients.

Chemicals 140
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The Power of Stories and Sales Leadership

Women Sales Pros

We are wired for stories because they activate chemicals in our brains. This type of feel-good story activates the oxytocin chemical in the brain. This chemical makes us more empathetic. And I am guessing that they remember more from the speaker’s stories than the facts and figures they shared.

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A Modern Selling Tip: Learn to Sell the Way You Buy, with David Priemer, Episode #150

Vengreso

in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. He actually holds a B.Sc. In a 2019 HBR article, David explained the three tactics younger salespeople can use to win over older customers : Knowing their pain points. Invoking the credibility of others.

ROI 115
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How to Spark Your Sales Creativity

Janek Performance Group

Procrastination can be paralyzing, but action will activate brain chemicals and unshackle you from stagnation and propel you to progress. For example, Salesforce recently released the Q1 report for 2022. Now is the time to rouse it from its sleep and tap into the vast, untapped potential of your sales creativity.

How To 62
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Are We Allowing Ourselves To Be Commoditized?

Partners in Excellence

They were responsible for procuring everything from basic chemicals, office supplies, “nuts and bolts” (literally), to complex computer systems, communications systems, development tools, machine tools and thousands of other items. They are hungry for value, you just have to learn how you can create value for them!).

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Complex Or Simple Buying Process

Partners in Excellence

selection of RF shielding for a smartphone, selection of specific bulk chemicals). Related Posts: Understanding Transactional Buying In Defense Of Transactional Buying Selling And Order Taking The Future SalesForce — A Consultative Approach??? The same product can be the focus of a simple or complex buying process.

Scale 48
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Transactional Versus Complex Selling

Partners in Excellence

For example, you can’t get any more commoditized than selling commodities like basic chemicals, oil, water, etc. For example, I have a very large client that sells basic chemicals. For example, “commoditized” products are transactional sales, versus complex industrial/technology products are complex sales.