Email Open Rates By Industry: See How You Stack Up
Hubspot Sales
FEBRUARY 8, 2018
This category encompasses companies that self-identified their industry as: airlines and aviation or leisure, travel and tourism. From a sample of over 2.6 million emails, the average open rate for the business and industrial category is 41%. From a sample of over 266,000 emails, the average open rate for the travel category is 28%.
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