Churn Is A Variable of Quota You Need To Know
The Pipeline
JANUARY 26, 2021
Specifically, churn , lost revenue that must be made up for in addition to new revenue goals. Churn is not a negative or a fault, but a factor. Companies close, get acquired, and a range of reasons beyond fault. Forgetting about churn when planning your attack or activity, is a mistake many make that you do not have to.
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