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Is it Time to Add Chatbots to Your Demand Generation Engine?

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Your demand engine should be a well-oiled machine that continuously pulls in new prospects and retains existing ones. Churning out the right content, campaigns, and collateral are great, but making sure that they reach the right audience is the key to the game.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

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Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who aren’t ready to move past the curiosity stage.

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What is the True Cost of Bad Data for Your Business?

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The impact of dirty data on your sales and marketing teams can range from inaccurate targeting that prevents lead generation , to a sluggish sales pipeline that struggles to convert opportunities into customers. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Retention campaigns focused on reducing churn in the existing customer base. Author: John Staples.

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Takeaways from Pavilion’s GTM2023 Conference

Sales Hacker

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. ELG-sourced customers are 58% less likely to churn. Go-to-market motions are shifting.

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Overcome Common Sales Onboarding Challenges

SBI

Register now to hear Bryan Naas, Director of Sales Enablement at Lessonly, Meganne Brezina, Senior Manager of Sales Enablement at Emarsys, and Scott Logan, Head of Demand Generation at ringDNA as they share insights gleaned from years of experience on: How do sales development reps build a healthy pipeline?

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Pick The Right Plays: Using the Go-To-Market Framework

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Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.