Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

SaaStr - Sales Strategy

JANUARY 24, 2019

Prospects will be … if not lied to … then told half truths. Many call it “Churn and Burn” or other variants. Your brand and reputation is damaged at least a tiny bit everytime a paying customer churns out because they were mis-sold a feature set. If you go long, you’ll often get another chance to close a prospect.

Churn 93

Churn Scale Commission Hiring 93

SBI Growth

DECEMBER 21, 2013

You’re asking yourself “Why aren’t my prospects responding to my campaigns?” The warnings are clear; lack of new logo acquisition and increased churn. The fact is customers and prospects aren’t responding to your campaigns. The fact is customers and prospects aren’t responding to your campaigns. Read more about BPMs here.

Top of Funnel 312

Top of Funnel Prospecting Lead Rank Lead Scoring 312

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Hubspot Sales

FEBRUARY 12, 2024

This sets the foundation for long and healthy relationships, ensures you’re building a quality customer ecosystem, and decreases churn. Identify In this stage, salespeople do research to start the sales process with prospects who seem like good fits. Their vertical market (i.e. industry) does not fit your target market.

Hubspot 115

Hubspot Sales Process Buyer Churn 115

SugarCRM

NOVEMBER 24, 2022

The customer turnover rate is now nearly one-third worldwide, whereas in the US, businesses are losing nearly one out of every two customers they gain (47%), according to my company’s survey of 1,600 global sales and marketing professionals worldwide—which shows that companies are ill-prepared to counter the trend.

Churn 40

Churn Lead Rank Lead Scoring Customer 40

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

SugarCRM

FEBRUARY 9, 2023

Customer churn happens when organizations fail to meet customer expectations. What Is Churn Rate? Customer churn is a simple concept, a metric that helps you understand the health and coherence of a business. The churn rate is the percentage of customers who abandon your product or service over a given period.

Churn 26

Churn Ideal Customer Profile Customer Cancellation 26

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Pipeliner

AUGUST 13, 2018

5 Tips to Make Eye-Popping Social Media Content to Churn More Sales Leads. Digital marketing is an extremely crowded marketplace today. It’s also very likely that the social media marketing approach each of these businesses uses for this purpose remain the same mostly. So how do you cut yourself out from the crowd?

Social Media 56

Social Media Churn Media Lead Rank 56

PandaDoc

AUGUST 26, 2020

Client and customer queries come in all the time, whatever industry or market you happen to be operating in. Another important point to bear in mind here is that good client service can do a lot to reduce churn. Here are our top five tips to help you provide exceptional SaaS customer support, and keep client churn to a minimum.

Churn 59

Churn Customer Service Loyalty Customer 59

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Partners in Excellence

APRIL 19, 2024

VCs are investing and have driven our market cap to hundreds of millions. I build prospecting machines, I hold my people accountable for high levels of prospecting and outreach. With gross margins of 75% you must have had monstrous sales/marketing expense. You have to drive growth by investing in sales and marketing.

Scale 91

Scale Hiring Margin Churn 91

Sales and Marketing Management

MAY 15, 2020

While making sales is, of course, the cornerstone of our profession, making purchases during this time is far from a priority – or even a possibility – for many of our prospects. Acting with thoughtfulness and a relaxed expectation of when the sale needs to be closed will mitigate the risk of you turning prospects off to your business.

Loyalty 296

Loyalty Cancellation Churn Demographics 296

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Email Marketing 111

Email Marketing Lead Rank Lead Scoring Marketing 111

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. Then book the demo before the call ends (preferably for the same day).

Data 130

Data Buyer Intent Signal Decision Maker 130

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Although simple in theory, content marketing is a lot easier said than done. Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

Referrals 130

Referrals Marketing Incentives Incentive 130

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Stuck trying to engage a prospect? Austin’s F1 track.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Troops

DECEMBER 13, 2018

Two that happen in almost every sales team are: Pursuing prospects who aren’t a great long-term fit for the product (which leads to churn). As you’ll read below, by integrating sales engineers into their process, Optimizely has achieved two uncommon results—especially for software startups: Lower churn.

Churn 59

Churn Engineering Forecasting Positioning 59

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Zoominfo

SEPTEMBER 15, 2020

First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. How to use Buyer Intent Data Tools.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

LeadFuze

NOVEMBER 30, 2021

Need Help Automating Your Sales Prospecting Process? Who currently have job openings for marketing help. Here are three ways that it can help: 1) It provides a better experience for customers, 2) It generates revenue and profit because of increased trust with the company, 3) The teams work together on marketing. Reduce churn.

Top of Funnel 52

Top of Funnel Churn Customer Marketing 52

PandaDoc

JULY 1, 2020

Precision prospecting is the first step towards reaching new revenue heights. Prospecting is the process of searching for potential buyers (the prospects) that are good fits for your service or product and then communicating with them in a way that moves them to the next stage of a sales pipeline. Be relentless.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. 7. Churn Prediction.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Close.io

APRIL 8, 2020

What do their marketing channels and social media look like? How are they handling sales prospects under these circumstances? Start by doing your homework, and answer these important questions: What are other companies in your industry doing right now? What are your direct competitors doing?

Cancellation 118

Cancellation Churn Customer Software 118

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

Ideal Customer Profile 87

Ideal Customer Profile Company Top of Funnel Churn 87

Smooth Sale

JANUARY 3, 2020

Like most salespeople,you, too, might have faced a dilemma of cross-selling in your career while dealing with prospective clients. Are you familiar with cross-selling strategies for prospective buyers? Before you give up on a prospect, test the theory of cross-selling; you may surprise yourself. Divyang is an H.R.

Up-Sell 88

Up-Sell Ideal Customer Profile Prospecting Lead Rank 88

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Let’s get into it!

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Chorus.ai

MARCH 18, 2021

That’s why making full use of sales data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. Activity per sales rep There are few things you can control in business — and with a market in chaos, that list gets smaller still.

Analytics 62

Analytics Top of Funnel Buyer Persona Marketing 62

The Pipeline

APRIL 6, 2021

Most salespeople are way over reliant on their product while prospecting or selling, continuing to lead with and hype features/benefits. But as Mike Tyson said, the best made plans are laid out by the first punch or prospect objection. Doing a much better job selling the manager on the discount than selling the value to the prospect.

SME 299

SME Lead Rank Lead Scoring Discount 299

SugarCRM

SEPTEMBER 9, 2021

Knowing that 68% of B2B customers prefer to research independently online , you need to prepare yourself with a seamless and effortless experience for your prospects. The Lead-to-Sales process consists of three stages: Lead Identification, Lead Generation, and Qualifying Prospects. Integrate your marketing automation with your CRM.

Lead Rank 48

Lead Rank Prospecting Lead Scoring Sales Qualified Lead 48

Nutshell

MARCH 25, 2024

We’ve created this customer onboarding guide to kickstart your onboarding strategy and create a process that reduces churn and delights customers. Minimized churn rate: Research indicates that if clients fail to see the value in your product or service within the first 90 days, you may experience customer churn.

Positioning 127

Positioning Customer Churn Face-to-face 127