Manage Your Churn or Pay the Consequences – Why Churn is Part of Your Sales Engine
A Sales Guy
DECEMBER 13, 2012
What I haven’t talked a lot about is protecting the base or preventing churn. Churn is becoming increasingly important. I saw this post on churn by Kissmetrics the other day and was considering responding to it, but as I read it again, there is NOTHING I could add. When customers leave it’s painful and expensive.
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