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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Now you’re freed to close more deals. This score shows how closely the lead resembles your company’s ideal customer profile and what buying behaviors they have gone through. Use the additional info on your leads to convert more to closed business. Tell him the gap needs to be closed. Have your leads “opted-in”?

Lead Rank 282
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article thumbnail

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100
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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

Artificial intelligence, in its current state, is nowhere close to being able to do this. This understanding of buyers, visualizing their emotions, and building trust is a quintessentially human endeavor.

Scale 195
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. It does not exist.” Free Trial

Scale 130
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Are You Too Hard to Reach?

No More Cold Calling

If they need to finalize closing details over the phone, an email signature with contact information makes it easy! Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award.

Eloqua 240
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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

What revenue will we close the year with? Sales speaks and lives for revenue, they’re entirely driven on closing that next deal. Well, customer references, testimonials and customer success content play a large role in closing business and securing that revenue. Marketing Automation (Marketo, Eloqua, etc.).

Revenue 139