Lead vs. Prospect: What’s the Difference?
Crunchbase
NOVEMBER 9, 2021
Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Close more. Let’s start by comparing a lead vs. prospect: How do they differ? Search less.
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