Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Allego

NOVEMBER 22, 2022

Sales operations, customer success , and product marketing are all instrumental in getting prospects to the finish line. Product marketing in particular plays a key role in converting prospects to customers. As sellers prepare to move prospects through each stage, they require resources to connect their solutions with buyer needs.

Pivotal 117

Pivotal Conversion Closing Buyer 117

BuzzBoard

FEBRUARY 19, 2024

Understanding the importance of positioning digital marketing for small business growth can substantially impact your ability to seal a deal. Leveraging digital marketing means providing not just a product or a service, but a solution to their problems. It’s also essential to understand the intricacies of securing clients.

Closing 52

Closing Small Business Small Business Commence 52

Score More Sales

SEPTEMBER 13, 2013

Nearly every day I get asked about good blogs, books, and resources for the sales reps on the front lines – those with quotas who have to come up with new ideas and think outside of the box for success. Top Sales World recently published their list of the Top 50 Sales & Marketing Blogs. Close More Deals.

Resources 232

Resources B2B Oracle Lead Rank 232

SBI Growth

JANUARY 30, 2013

Are you utilizing all the external resources you have available? They tap into external resources and get multiple perspectives. You have untapped 3 rd party resources that can help close the gap. Work smarter by learning from unbiased resources outside your organization. These resources are: Your Customers.

Resources 321

Resources Networking Face-to-face Quota 321

Steven Rosen

MARCH 12, 2024

With sales pursuits becoming increasingly complex, it is crucial to involve the right resources early on and ensure a customer-first mindset. The complexity of their technology and go-to-market strategy requires a team approach to meet customer demands. The company competes in three areas: search, observability, and security.

Video 156

Video Face-to-face Sales Cycle Vendor 156

Zoominfo

JUNE 9, 2019

Good questions and the answers they produce can make a huge difference in your ability to close deals faster. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster. You may think you’re on track to close a deal when your solution meets 22 of your prospect’s 25 requirements.

B2B 252

B2B Closing Scale Guarantee 252

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

DECEMBER 5, 2023

At Pipeliner, we have just devised a new tagline for our CRM and our company: Open to Close. Because Pipeliner is different, it effectively causes the market to think differently about sales. When an individual or a team becomes efficient, they become productive because they can accomplish more with fewer resources.

Pipeline 59

Pipeline CRM Closing Real Estate 59

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. Keep reading.

B2B 240

B2B Marketing Scale Campaigns 240

Steven Rosen

JANUARY 15, 2024

Providing tools and resources for coaching and investing in sales leaders’ development is crucial to success. Keith tackled this challenge by bringing data and highlighting the changing market trends. He prioritized creating a system that allows time for coaching and provides resources to support the coaching process.

Sales Leadership 268

Sales Leadership Coaching Resources Pivotal 268

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. The Models of Enterprise Level Sales.

Enterprise 95

Enterprise Enterprise Ideal Customer Profile Sales Process 95

Score More Sales

AUGUST 16, 2013

Here’s a list of resources designed to help you do that. This week, Inbound Marketing Experts HubSpot came out with their list of 25 Helpful Sales Blogs You Don’t Want to Miss Out on. Close More Deals. The post Just in Time B2B Sales Resources appeared first on Score More Sales. Oh, and there is no cost.

Resources 182

Resources B2B Webinar Metrics Lead Rank 182

Hubspot Sales

FEBRUARY 6, 2020

Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. Both marketing and sales departments stand to gain a lot from tracking sales engagement data. What Is Sales Engagement? But how can you make sense of that data?

Resources 111

Resources Webinar Metrics Analytics Collateral 111

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Zoominfo

SEPTEMBER 5, 2023

Harnessing AI requires a strong alignment of incentives across departments, coupled with high-quality data and experienced resources to get the job done. With ZoomInfo data such as company size, industry, geography, technology usage and buying signals, lead scoring is an efficient, resource-optimized, automated process. The good news?

Lead Rank 130

Lead Rank Data Marketing Segment 130

Allego

NOVEMBER 2, 2021

B2B sales are also much more complex and lengthy than those of the past, often taking months (even years) and numerous touchpoints to close. For today’s product marketers, creating content that supports this sales cycle has never been more challenging. Product marketers know what’s at stake. There is a better way.

Closing 125

Closing Strategy Video Collateral 125

The Spiff Blog

MAY 31, 2022

Convincing your boss to sign off on more resources for sales comp can feel like an uphill battle. Uncertainty in a volatile market will only exacerbate their flight risk, so it’s better not to take any chances. But how is your team supposed to be motivated to close more deals if it’s unclear how and when they’ll be compensated?

Resources 83

Resources Commission Compensation Hiring 83

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Segment Trade Show 214

BuzzBoard

FEBRUARY 25, 2024

Selling to small businesses involves understanding the local market trends, recognizing decision-making hierarchies and addressing specific industry needs. This involves using real-time data to gain insights into customer behavior, market trends, and revenue potential. The backbone of any sales organization is its sales pipeline.

Pipeline 52

Pipeline Lead Rank Lead Scoring Closing 52

SalesHandy

MARCH 21, 2023

Be it a marketing agency or an IT firm—sales play a significant role. A good sales email has a simple anatomy: the opening line, the ‘offer’ line, the closing line (Call to action), and the email signature. I am {{Your Name}}, a [content marketer] at [Saleshandy]. Product/Service}} can help in {{Benefits}}.

Closing 98

Closing Top of Funnel Ideal Customer Profile Webinar Metrics 98

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274

Marketing Lead Rank Lead Scoring Analytics 274

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Highspot

JANUARY 29, 2024

There are certain strategies that many successful salespeople use to move the sales process forward and close more deals. 7 Sales Negotiation Strategies to Close More Deals Sales Negotiating Training Example Sales Negotiating Training Program Work With Sales Enablement to Provide Negotiation Materials and Training What is Sales Negotiation?

Negotiation 52

Negotiation Closing Case Study Buyer Persona 52

Sales and Marketing Management

MARCH 13, 2019

Author: Rilind Elezaj There are people who have made it their business to use misconceptions and unfounded myths to scare businesses from outsourcing in emerging markets. The truth is that outsourcing in emerging markets is among the smartest business decision any company can make.

Outsourcing Services 184

Outsourcing Services Marketing Compensation Small Business 184

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Hubspot Sales

JULY 13, 2020

It's designed with intention, and in many cases, that intention is enhancing your ability to track and close more deals. Here, we'll get some more perspective about those kinds of features, a better understanding of how you can track and close more deals in a CRM, and whether one of these systems is right for your business.

CRM 118

CRM Closing Hubspot How To 118

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Highspot

JANUARY 3, 2024

Read on to discover how reps can confidently approach each closing conversation with closing sales training that works. What is Sales Closing and Why Is It Important How Does the Sales Closing Process Work? Sales closing is persuading a potential customer to say ‘yes’ to your offer.

Closing 52

Closing Training Lead Rank Negotiation 52

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Nutshell

AUGUST 4, 2020

Below are the 30 best online resources for sales professionals to sharpen their fundamental skills and learn some new tricks. Many episodes are only five minutes long, but each one delivers powerful insights into closing bigger deals, overcoming fears, and improving call-back rates. Sales Gravy. Sell or Die. Want to be a better leader?

Resources 71

Resources Hiring Channels Cold Calling 71

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Mindtickle

APRIL 2, 2024

With AI, sellers can boost productivity and close more deals , and CROs are taking note by investing accordingly. Gartner predicts that by next year, 35% of chief revenue officers will add a centralized “GenAI Operations” team to their go-to-market organization. How can AI in sales enablement help sellers close more deals?

Sales Enablement 52

Sales Enablement Closing Forecasting Scale 52