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16 Sales Collateral Your Team Needs (With Examples)

LevelJump

Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Revenue teams will get the insights they need for strategic onboarding and coaching opportunities. Sales managers give feedback and share their expertise to onboard and coach their sales reps. Simplify coaching. At the same time, enablement leaders will track coaching sessions to encourage and support their managers.

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11 Ways to Activate Sales Content to Accelerate Revenue

Allego

You can activate sales collateral with messaging, talk tracks, and win stories in an engaging video format to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. Activate Content. Make It Mobile. Leap Across Time Zones.

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4 Sales Tech Strategies to Improve Sales Rep Productivity

Allego

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. And people just don’t have time to read that 50-page report, to listen to and analyze every sales call, or to coach,” Lundy said.

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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Make sure your team has all the collateral that they need in one place. Why sales enablement matters. Selling has historically been an inefficient activity.

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5 Deal Disasters to Avoid in Future Sales

Sales Hacker

Essential collateral: buyer personas, deal milestone timelines. Once reps have the materials they need, make the decision-makers a standard part of your coaching. Track which reps repeatedly have a problem getting DMs involved and coach them on it. Essential collateral: buyer personas and UVP. The average deal now has 5.8

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5 Sales Enablement Priorities for Transformational CMOs

Allego

Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. When you know what content is working—and what’s not—you can make sales collateral even more effective and stop wasting time on activities that don’t get results. #2