From Player to Coach: Helping New Sales Managers Succeed
Miller Heiman Group
MAY 14, 2019
Sales managers influence what salespeople sell, where they sell, who they sell to and even how they sell. These factors make the sales manager role one of the most influential and demanding jobs in any company engaged in complex B2B sales. How many direct reports do sales managers have in your company? So why is the sales manager one of the most neglected roles when it comes to training? Sales coaching drives seller performance.