21st Century Cold Calling: Why Yesterday’s Approach Is Relevant Today
Sales and Marketing Management
MAY 3, 2018
Yet, if you research cold calling on the internet, you’ll find blog posts, articles and essays all preaching the death of the cold call. It found that high-growth teams view cold-calling as “very much alive” and see “great results from it” two times more often than low-growth teams. Modernizing a Cold Call.
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