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How Sales Leaders Can Motivate Younger Employees through Purpose-Driven Incentives

Sales and Marketing Management

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives like travel among this demographic, sales leaders can improve their incentive programs for younger employees by embedding a sense of purpose into their sales outreach. Sometimes, the best incentive is the work itself.

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How Sales Leaders Can Motivate Younger Employees Through Purpose-Driven Incentives

Sales and Marketing Management

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives among this demographic like travel, sales leaders can improve their incentives programs for younger employees by embedding a sense of purpose into their sales outreach. . Sometimes, the best incentive is the work itself.

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No One Wants Your Cold Calls

No More Cold Calling

When you get referrals, you get meetings with one call. I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. Because decision-makers don’t take cold calls or respond to cold emails. Who has that kind of time?

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If Done Right, Your Referral System Won’t Actually Cost a Thing

No More Cold Calling

If sales managers hold their people accountable for the number of phone calls they make, emails they send, and invitations and InMails on LinkedIn, that’s how they’ll prospect. Until something changes, salespeople will continue to cold call , harass strangers on social media, and (in the process) erode trust in our profession.

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[Message to Management]: Top Earners Deserve More of Your Time

No More Cold Calling

Now it’s up to the sales manager to coach, motivate, and incent everyone else—the average performers. Opportunities to grow, learn, and advance are much better incentives. Your story might even show up in a future No More Cold Calling blog post. This is how it’s always worked in most sales organizations. Want Proof?

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Call vs. Email Sales Prospecting: How to Be Effective With Both

Pipeline

But for that, familiarizing your sales team with the differences between cold emailing and cold calling is essential. That’s why we break down what cold calling and cold emailing are, comparing their sales outreach characteristics and benefits and how custom CRM software can help your sales team be effective in both.

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April Referral Selling Insights

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this month. For more on the power of referral selling, check out this month’s blog posts from No More Cold Calling: Why Reps Hate Asking for Referrals Just as Much as Cold Calling. Think winning is acknowledging a prospect’s pain? Surprised?

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