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Cold calling: How to nail – or blow – that first impression

Selling Essentials RapidLearning Center

Joe has taken that critical opening of his call and wasted it by going on about how great he and his company are. And that’s exactly what you shouldn’t do in the first 20 or 30 seconds of a cold call — talk about your products and your company. Journal of Personality, 79(5), 1013-1042.

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Look Your Customers in the Eye

No More Cold Calling

The Wall Street Journal article, “ Just Look Me in the Eye Already ,” explores the decreased eye contact in our tech-driven society, and explains why this puts professionals at a disadvantage: [Eye contact can be a tool for influencing others. Connect With No More Cold Calling. Look at Me or Lose Out. Comment Here.

Customer 244
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Stop Buying Digital Snake Oil for Your Account Based Sales Team

No More Cold Calling

In research Mahdi Roghanizad of Western University and I conducted, recently published in the Journal of Experimental Social Psychology , we have found that people tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.

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The Eyes Have It

No More Cold Calling

As Murphy writes: In a study published last month in the journal Environment and Behavior, researchers at Cornell University manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing brands if the rabbit was looking at them rather than away. Comment Here.

Journal 287
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The Eyes Have It Test

No More Cold Calling

As Murphy writes: In a study published last month in the journal Environment and Behavior, researchers at Cornell University manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing brands if the rabbit was looking at them rather than away. Comment Here.

Journal 247
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Texting While Walking—Not Worth the Risk

No More Cold Calling

The Silicon Valley Business Journal headline—“Apple files ‘transparent texting’ patent to make walking while texting safer”—would have been laughable, had it not been so appalling. Connect with No More Cold Calling. Apple wants to make it safer to walk while texting. I have a better idea. Can you believe it? Comment Here.

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‘Tag questions’ can boost your sales – don’t you think?

Selling Essentials RapidLearning Center

So you probably don’t want to use tag questions during a cold call or in early conversations with a prospect. Journal of Experimental Social Psychology 43(1), 112-118. The buyer isn’t listening to any of it. So you want to use tag questions only after you’ve won your buyer’s trust and confidence. & Craig, T.

Journal 52