Cold Calls – Interruption or Disruption?
The Pipeline
JANUARY 28, 2020
It paralyzes many sellers, which is a drag when you consider that rejection is part and parcel of cold calling. Let’s nail down what we mean by cold call: Any call that is not scheduled! So – what if instead of thinking of a cold call as an interruption – a negative; focus on being a “Disruptive Marketer.”
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