Resurrecting Cold Calling, Again
The Pipeline
MAY 25, 2021
Almost like clockwork, someone pronounces the death of cold calling. The Modern Wave proves they have a better mouse trap, deems cold calling to be dead, only to have us return. They may relabel things, like outbound, but it always involves picking up the phone. By Tibor Shanto. Likable Vs. Effective.
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