Get the Gatekeeper on Your Side
No More Cold Calling
JUNE 19, 2014
So why are you still cold calling? Newsflash: 90 percent of CEOs do not respond to cold calls or emails, and neither do their gatekeepers. One assistant told me many cold callers lie and tell her the CEO asked them to reach out. A lot of them keep calling and calling, hoping to eventually get past her.
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