Book notes: No Forms. No Spam. No Cold Calls.
Sales 2.0
AUGUST 22, 2022
No Cold Calls , by Latané Conant. When a buyer fills in their contact information to get our white paper etc., we then annoy them with a sequence of emails and finally a string of cold calls. Latané presents this five-part framework for marketing without forms, spam and cold calls: 1.
Let's personalize your content