article thumbnail

To Build a Sales Culture

The Brooks Group

For example, if a CEO "carried a bag" at one time in her career, it's a lot easier to successfully construct a sales culture. The sales department must bring collateral value to the enterprise. The best case scenario occurs when these internal constituencies are in the C-Suite. It's important for the "top" to have come from sales.

article thumbnail

8 Best B2B Cold Email Templates to Get Your Leads' Attention (BIR NNP)

Hubspot Sales

Instead, use your knowledge about your buyer persona to construct a personalized message that addresses their unique needs. This inspired me to spend a few minutes on [Prospect's Company] website to learn more about how you're approaching [X strategy for customer service, sales, marketing, etc.].

B2B 71