Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real time. Conversation Intelligence takes this enablement to a new level. Simplify coaching.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Apptivo

SEPTEMBER 13, 2023

The article will cover everything from A to Z regarding how outbound sales CRM increases conversion rates. These tools enable them to communicate with prospective clients via a variety of communication channels, including email, phone conversations, and social media. What is Outbound Sales?

Outbound 52

Outbound CRM Conversion Sales Qualified Lead 52

Sales 2.0

APRIL 23, 2020

Conversely, this slow time is a great time to plan for the future. Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Buyers are wondering what the future holds for their companies–and themselves–and are having a tough time committing to purchases. A time to plan.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Allego

JANUARY 12, 2023

They conducted two real-world behavioral studies to learn what increases sellers’ willingness to use a new piece of marketing collateral. Sellers split into nine groups and watched a recorded video of a sales manager, a product marketer, or a high-performing seller introducing a new piece of marketing collateral.

Collateral 106

Collateral Marketing Report Motivation 106

Allego

JULY 26, 2023

Recruiting a successful seller to present new collateral to other sales reps increases use by 61% compared to a product specialist’s presentation. Content introduced with a simulated conversation or a case study is 30% more likely to be used than material presented with basic information only.

B2B 62

B2B Collateral Case Study Marketing 62

Allego

DECEMBER 6, 2023

Sales reps understand this person has gone through the same conversations, challenges, and scenarios they’ve experienced, so if they champion materials, teammates believe they can trust its value. Simulated conversations and case studies demonstrate how and when collateral can be used to give reps confidence in their sales strategies.

Motivation 71

Motivation Marketing Collateral Case Study 71

The Center for Sales Strategy

FEBRUARY 15, 2023

Together, Dani and Emily give their take on some top questions that arise from the report, like: What would you tell those sellers and sales managers who feel as though their sales collateral pieces are lacking? How would you suggest building a better bridge of communication between marketing and sales?

Report 90

Report Media Sales Enablement Collateral 90

DiscoverOrg Sales

JUNE 19, 2018

These snippets of conversations might not seem significant at the time, but it’s the gems from these 1:1 conversations that can mold how your company does its marketing, what product features should get built, and what pricing should be applied. We also try to blog about the topic as soon as possible.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Allego

NOVEMBER 11, 2021

You can activate sales collateral with messaging, talk tracks, and win stories in an engaging video format to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. Activate Content. Make It Mobile.

Revenue 128

Revenue Scale Collateral Harvest 128

Allego

MARCH 27, 2023

Seller to Seller Learning Traditional learning content and sales collateral takes weeks or months to create. Agile content feeds just-in-time learning—which sellers crave—and enables them to have more meaningful conversations with buyers.

Collateral 118

Collateral Sales Enablement Social Selling Quota 118

DocSend

MAY 17, 2022

Tools like these are most effective when the sales process doesn’t vary much and reps simply need a place to keep all selling collateral up-to-date and organized. Selling virtually through data-driven conversations Download now. These capabilities are a really great fit when sales managers want to choreograph how a rep should sell.

Negotiation 98

Negotiation Tools Collateral Hiring 98

SBI

SEPTEMBER 23, 2021

Perfectly organized collateral has become more important than before. As an example, file views metric allows content curators to understand which collateral is consumed by the sales team during the sales conversations as well as pre-call planning sessions. These sales teams also share much more collateral than before.

Collateral 87

Collateral Face-to-face Sales Enablement Trade Show 87

Sales Hacker

AUGUST 12, 2021

Essential collateral: buyer personas, deal milestone timelines. To ensure the right people are involved in the conversation at the correct times, you need to provide your employees with the right materials, training, and guidance. Essential collateral: plays or scripts with qualifying questions that round out the buying team.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Sales Hacker

JUNE 1, 2022

Historically, sales reps built rapport through offline, casual conversations about anything from a buyer’s favorite baseball team to shared interest in Japanese cuisine to a mutual friend in the Denver Toast Masters’ club — all those little human connections that made up our lives in the pre-information age. Are we aligned?

Buyer 93

Buyer Collateral Case Study Follow-up 93

Allego

JANUARY 24, 2023

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Their sales conversations will become easier and more natural, and they won’t have to ask for as much help from their managers. How do you change that?

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Allego

MARCH 21, 2023

These tools promote better alignment between marketing and sales, ensuring marketers create content that sellers want to use and that sales reps know how to use it properly during conversations with buyers. All of which ultimately leads to better sales conversations, more wins, and increased revenue.

System 118

System Tools Collateral Video 118

DocSend

JUNE 21, 2022

Selling virtually through data-driven conversations Read here. Imagine this scenario: your prospect says they’re the main decision-maker, but then forwards your collateral to their boss, the real decision-maker. DocSend lets you know when prospects engage with your collateral, and with whom they share it. The best part?

Scale 88

Scale Closing Collateral Top of Funnel 88

Allego

SEPTEMBER 17, 2020

While understandable, these issues can make having an effective conversation extremely difficult. The right technology solution enables sellers to do personalized outreach, record videos, manage content, and share collateral and videos with prospects. Challenge 5: Technical Issues. Challenge 6: Lack of Rapport.

Collateral 147

Collateral How To Video Face-to-face 147

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real-time. Conversation Intelligence takes this enablement to a new level.

Face-to-face 130

Face-to-face Intent Data GoldMine Lead Rank 130

Mindtickle

MAY 14, 2019

In Conversation with SevOne: An Interview with Brian Promes. So, it serves as our content store for any marketing collateral we have, allowing us to save money on maintaining legacy systems. The post Sales Enablement Executive Q&A: In Conversation with SevOne’s Brian Promes appeared first on MindTickle.

Sales Enablement 68

Sales Enablement Conversion Video Hiring 68

Costello

NOVEMBER 15, 2018

In the following conversation, Eric talks about the importance of sales playbooks for inbound teams, how a strong sales methodology can increase success, and how sales and marketing teams can better work together. The right training, collateral, and communication all act as tools for salespeople.

Top of Funnel 63

Top of Funnel Inbound Outsourcing Services Conversion 63

Chorus.ai

JUNE 7, 2019

At Chorus.ai, we’re always eager to learn how sales teams are using our conversation intelligence platform to understand the needs of their customers at a much deeper and more precise level than ever before. Maybe they picked up a piece of collateral or saw an executive speak at a trade show. The answer is probably this: Too often.

Conversion 48

Conversion Customer Marketing Top of Funnel 48

Mindtickle

JUNE 13, 2017

This is a repository of all sales processes and sales related collaterals. The post In Conversation with Dabur on Sales Effectiveness appeared first on Mindtickle Inc. Dabur also had a long-term vision for their digital sales readiness initiatives that extended beyond sales onboarding.

Conversion 52

Conversion Hiring Collateral Negotiation 52

Mindtickle

JUNE 13, 2017

This is a repository of all sales processes and sales related collaterals. The post In Conversation with Dabur on Sales Effectiveness appeared first on Mindtickle. Dabur also had a long-term vision for their digital sales readiness initiatives that extended beyond sales onboarding.

Conversion 52

Conversion Hiring Collateral Negotiation 52

Allego

AUGUST 24, 2021

When you know what content is working—and what’s not—you can make sales collateral even more effective and stop wasting time on activities that don’t get results. #2 CMO Priority > Focus on content adoption metrics and connect content usage to pipeline acceleration and revenue goals to measure success based on business outcomes.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Hubspot Sales

MAY 26, 2020

Additionally, some battle cards may be predominantly utilized internally for sales rep reference, while others are beneficial as prospect-facing collateral as comparison sheets. Conversely, in which ways do your competitors outperform you? Pick Your Categories. In which areas do you, your product, or your service excel? No problem!

Sales Process 112

Sales Process Collateral Comparison How To 112

Hubspot Sales

MAY 5, 2020

Typical conversion rates. In the context of sales, the term "conversion rate" refers to your ability to convert prospects into leads and leads into customers. By monitoring your conversion rate, you can pin down the points in your sales lifecycle at which you're excelling or underperforming. Marketing collateral usage.

Analysis 113

Analysis Report Churn Collateral 113

Pipeliner

MARCH 17, 2023

By providing the sales team with marketing collateral and content that is relevant and useful, the sales team can effectively communicate the value of the company’s products or services to potential customers. Pipeliner CRM provides a powerful set of features for sales enablement , encompassing all of the above listed practices.

Sales Enablement 97

Sales Enablement Buyer Persona Collateral Resources 97

SBI

MAY 17, 2018

With sellers spending less time on content and going into every conversation with the right information and materials they need to be a true source of expertise for the buyer, sales cycles move faster and larger deals are signed. Seismic generates larger deals and shortened sales cycles. This is the key.

Sales Cycle 139

Sales Cycle Collateral Distribution How To 139

Allego

MARCH 7, 2023

They monitor go-to-market programs, develop product strategies , research competitors, keep analysts informed, document the buying process, craft sales collateral, train sales on how to sell products, and much more. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. That’s why conversations are essential to establish that sense of connection. No More Waiting Around.

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

Sales and Marketing Management

DECEMBER 14, 2020

However, constantly spinning your wheels to create the latest and greatest marketing collateral to share with your sales team can be an incredibly exhausting task. . The conversational nature of podcasting helps establish a connection with potential buyers and build stronger relationships with your current customers. Think about it.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Allego

DECEMBER 11, 2020

You can activate sales collateral with messaging, talk tracks, and win stories to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. #2 Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time.

Collateral 83

Collateral Marketing Harvest Scale 83

Sales and Marketing Management

OCTOBER 1, 2020

Have marketing materials prepared, an engaging sales deck and any other collateral to help convey your message and show the most value to your clients. While the topic of conversation is key when working with clients, half of all successful communication is in the follow up. We recommend adopting a three-week follow-up process.

Webinar Metrics 177

Webinar Metrics Strategy Face-to-face Skype 177

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

Sales and Marketing Management

MARCH 11, 2019

Your marketing teams can use all of that to identify and target look-alike audiences, match email addresses to acquisition channels, and create collateral that is more likely to influence prospective customers. Overcoming pain points: Sales also has data about what went wrong during a sale: the pain points, objections, and stalls.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Hubspot Sales

JUNE 8, 2022

Send a message and rekindle the conversation. If so, time for an upselling conversation. Chat with the people at your hotel, or strike up conversations with the folks one umbrella over on the beach. Collaborate on new marketing collateral. In addition, keep an eye on buyers' LinkedIn profiles and take note of changes.

Data 122

Data How To Call-back Collateral 122