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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

Lectures to salespeople fail to produce empowered and educated salespeople who are better able to close sales. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Not so fast. Why sales enablement matters.

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Sales Enablement: Marketing and Sales Alignment by Design

SBI

This worked fine until products became more complex, buyers became enabled to self-educate, and buying committees grew. More deals are lost to no decision than ever before as buyers are frustrated and unable to deconflict all the information they find via self-education—all while holding vendors at arms’ length until they’re ready to engage.

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Why You Want to be a Teaching Organization Not a Sales Organization

A Sales Guy

Is your website set up to teach potential customers when they visit? Does your sales playbook contain unique industry information your sales people can use to educate their prospects? Do your sales pipeline reviews and opportunity review meetings evaluate new and timely educational topics that would resonate with prospects?

Education 131
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Terrific Source for Your Presentation Graphic Needs

Fill the Funnel

I have found a terrific new source for graphics that I use in my presentations, my blog and even in some of the marketing collateral that I use in my marketing efforts. Education and School. Education and School. Finding quality graphics that help me convey my point sometimes takes more time than the words on the slides.

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The Ultimate Guide to Channel Sales

Hubspot Sales

CeCe Bazar Aparo , director of account-based revenue at EverTrue, recommends interviewing your customer service and technical support teams. Are their customers the right fit in terms of geography, use case, and size? You might have to do very little education and support -- or you might have to do a great deal.

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A Sales Enablement Guide to Winning More Deals

Pipeline

Sales content: this type of information is designed to persuade customers to buy. Marketing creates educational content; this attracts subscribers and prospects. Customer service: support teams communicate with customers; they know (a.) why customers leave, (b.) Who’s Responsible for Sales Enablement?

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Five Proven Ways to Predict and Reduce Customer Churn Rate

DocSend

You’ve got to make improvements to your business’s customer journey (from onboarding to feedback collection to churn prediction, and beyond) to see incremental reductions in churn rate. In fact, the below churn reduction model from Zoho shows that r educing customer churn rate from 2.5%

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