article thumbnail

9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130
article thumbnail

3 Reasons to Normalize Your Data

Zoominfo

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. What is data normalization?

Data 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. As each team gathers data, it must share that information with the other. Most important, marketers should be able to see the CRM data the sales team collects.

CRM 289
article thumbnail

Use Enablement Data to Boost Content Adoption by 40%

Highspot

Leverage data to gain insight into content usage, rep activity, and guidance efforts to help you manage your content more effectively and enhance its impact. Governing your content using data also ensures reps can easily find up-to-date, accurate resources. Here are tips to put an end to content chaos once and for all with analytics.

Data 52
article thumbnail

How Sales Professionals Are Using Artificial Intelligence (New Data)

Hubspot Sales

AI can bring personalization to a whole new level by analyzing information about your prospects from a variety of data sources, including past email exchanges, social media posts, news articles, press releases, and more. On top of that, AI tools learn from past interactions, meaning they get "smarter" with more data.

Data 103
article thumbnail

3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Save your spot.

article thumbnail

How to Bounce Back from a Summer Slump [Data + Tips]

Hubspot Sales

A Data-Backed History of Summer Slumps. The data is clear — businesses experienced more deal closings, but less traffic last summer than in pre-pandemic years. Collaborate on new marketing collateral. When business is slow, take time to consult with colleagues in Marketing about new collateral. Back To You.

Data 122