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Multiple Decision Makers? 5 Strategies for an Easier Sales Process

Hubspot Sales

Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price. The sales process can be long, tedious, and frustrating, no matter how innovative your product may be.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. By creating and equipping your sales team with sales collateral content and materials.

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It’s a great time to start upgrading your clients

Sales 2.0

Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Managing your pipeline to the longer decision-making timelines of large accounts. Adapting your products/services to the specialized needs of large accounts. Adapting sales compensation plans to the realities of selling to large accounts.

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These Stakeholders Can Sabotage Your Sale

SalesFuel

But, by being aware of what is driving these decision-makers, you can successfully counter their objections and win them over. 2 Types of Objectors Who Can Sabotage Your Sale One of the decision-makers that Frost highlights is the cost-conscious objector. Unfortunately, these types of price-related objections are common.

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5 Deal Disasters to Avoid in Future Sales

Sales Hacker

Not involving the decision-maker. Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. Deals are 80% less likely to close when a decision-maker isn’t directly involved in the experience.?So How to prep and empower your team.

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Email opens aren’t enough to measure prospect engagement

DocSend

The problem with chasing email opens is that so much of the internal decision-making process happens after that point. Your sales collateral may be forwarded and viewed by multiple stakeholders and decision-makers, and there may be discussions about your shared slide deck that you don’t have any insight into.

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4 Types of Stakeholders Who Will Sabotage Your Deal (& How to Counter Them)

Hubspot Sales

The more people involved in a buying decision, the less likely you are to close. Getting multiple stakeholders to arrive at a consensus is hard enough on its own, and bringing an additional decision-maker into the fold means adding a potential detractor to the mix. 4 Types of Decision-Makers Who Can Sabotage a Deal 1.