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The 6 Worst Decisions Sales Leaders Make

SBI Growth

When the decision is made at the top, the collateral damage is multiplied. Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. It generates leads by pulling people to your website (and in other ways). Use it to compare your thought process to that of other executives.

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

You will also want to keep in mind where you have the best chance of getting testimonials or branded case studies. Most vertical marketing strategies start with content for demand generation and SEO activities. The output is fully new web pages, new collateral, and vertical case studies. Don’t stop with content.

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How Message Dilution Is Hindering Your Buyer and Financial Growth

Mereo

A CSO Insights study , too, found that almost 60% of companies say their brand message is diluted before reaching the buyer. Marketing builds out digital platforms and other advertising collateral. While messaging consistency is common sense to all, it is not common practice. 28% said they lost more than $10 million.

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Solving the SDR Debate: Sales or Marketing?

Openview

As part of our Go-to-Market Forum, Casey Cheshire of Cheshire Impact moderated a panel with Natasha Sekket , VP of Demand Generation at ClickSoftware; Frank Ernst , Vice President of Sales Development and Inside Sales at Zuora; and Brian Schwartz , Head of Sales at UserTesting.

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10 Tips for Sales and Marketing Content Alignment

Seismic - Sales Effectiveness

When organizations think of sales and marketing alignment, they often focus on demand generation. A recent study of B2B buyers found that 95% of buyers chose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.”. Sound familiar?

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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Lead generation is something that happens at the top of the sales funnel. Sales prospecting has a very targeted approach.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). Sales teams are being engaged later and later in the sales cycle.