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Everything You Need to Know About Sales Collateral

Hubspot Sales

As a sales leader, you've probably wondered what impacts your prospects and potential customers. Without rich content to complement their buyer’s journey, prospects and leads most likely won’t stick around to make a purchase. By creating and equipping your sales team with sales collateral content and materials. It’s a win-win.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. The idea was simple enough: we sent 100 branded cookies featuring pictures of our office dog to 100 sales prospects.

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The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. A B2B sales funnel is a stage-by-stage model that depicts how B2B prospects move through the buying process. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness.

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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Save your spot.

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Email opens aren’t enough to measure prospect engagement

DocSend

How many times have you chased down an email open only to find out a prospect isn’t actually interested? We’ve all done it before: We’ve followed up with a prospect after they open our email, maybe even several times. How to go beyond email opens to measure prospect engagement. Tracking email opens is an important first step.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. Cookies As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. Unfortunately, the cookies seemed to annoy many of the prospects we sent them to. Let’s get into it!

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4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect

Zoominfo

The best way to create the kind of value proposition your prospect is looking for is by addressing a need. For example, if you’re evaluating a solution that costs $30,000, and you expect to get $300,000 in incremental revenue – the value that you receive is $270,000. And that’s not what your prospect is looking for.

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