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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. Establishing a system where sales gets real-time alerts about lead interactions with marketing collateral ensures they engage prospects when the iron is hot.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Collateral stays with buyers when meetings and calls end. Special discounts, one-time-offers, and other time-sensitive promotions can be great incentives to create urgency.

B2B 62
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Proven Strategies for Effective Sales Management

Highspot

Incentives and Recognition Reward top performers with appropriate incentives and recognition. Incentives, training, engagement, and process strategies are proven to work based on the motivation and urgency they drive upon sellers. Communication Foster open and transparent communication within the team.

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The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Messaging should be built into every sales call, every piece of marketing collateral, every new hire orientation, and so on. Internal incentives create strong brand ambassadors: after all, these employees are going above and beyond their job responsibilities to further the goals of the company. Be a brand role model.

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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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7 Tips for Retaining Your Best Salesperson

Growbots

This situation can be financially devastating considering a recent DePaul University study that found that the average turnover cost of a salesperson is $97,690. That same study found that half of the salespeople that leave a company voluntarily resign while 33% are involuntary dismissals and 22% are due to retirement.

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Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. To accomplish these studies I have interviewed hundreds of C-level executives and countless mid-level managers and lower-level personnel. However, you will select only one product.

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