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5 Things to Include in Your Sales Collateral So It Doesn’t Get Trashed

The Center for Sales Strategy

Across all industries, sales managers and account executives spend thousands of hours each year crafting collateral that will support them while they engage with their prospects. However, just as often, this sales collateral ends up in the prospect's recycling bin.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

As a sales leader, you've probably wondered what impacts your prospects and potential customers. Without rich content to complement their buyer’s journey, prospects and leads most likely won’t stick around to make a purchase. By creating and equipping your sales team with sales collateral content and materials. It’s a win-win.

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4 Essential Pieces of Sales Collateral for the 21st Century [VIDEO]

The Center for Sales Strategy

Historically, the term sales collateral referred to one-sheets and brochures that often hung on a wall, and when the sales team met with a client or prospect, they would grab a one-sheet to help build their case—and it worked great! In the 21st Century, you need more.

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Don't Underestimate the Power of Good Sales Content and Collateral

Janek Performance Group

The middle of the pipeline can sometimes be an awkward purgatory – you’ve captured their interest, qualified, and are working the opportunity, but the prospect isn’t quite ready to make a decision. It often comes down to quality sales content and collateral that can be shared to give you a strategic advantage.

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7 excellent sales collateral tips that can help your startup grow

Close

Sales collateral enables you to create content and resources that connect your prospects with your brand and help speed up the sales process. In today’s competitive market, you need to rely on a variety of approaches to ensure you have a competitive edge.

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Simple Content Organizer for Sending documents, video and links to Prospects

SBI

SalesTech Video Review: Simple Content Organizer for Sending Links, Files and Video to prospects. Flipdeck tackles two hassles salespeople deal with every day, gathering the information to send each prospect and adding attachments and links to an email one-by-one. You have the content you need.

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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Save your spot.