article thumbnail

5 Things to Include in Your Sales Collateral So It Doesn’t Get Trashed

The Center for Sales Strategy

Across all industries, sales managers and account executives spend thousands of hours each year crafting collateral that will support them while they engage with their prospects. However, just as often, this sales collateral ends up in the prospect's recycling bin.

article thumbnail

Talk Tracks to Speed Up the Sales Process

The Center for Sales Strategy

Whether it’s price objections, the prospect isn’t interested, or “now isn’t a good time,” sellers often encounter the same types of questions and objections during the sales process. Sales enablement resources help them anticipate and overcome these objections.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Collateral – Best Practices to Boost Conversion

Apptivo

Sales Collateral helps you with different situations in your sales process. Therefore, in this blog, Apptivo brings you the best practices with sales collateral that can help you boost your conversion. Understanding Sales Collateral & Its Benefits For Your Business.

article thumbnail

4 Essential Pieces of Sales Collateral for the 21st Century [VIDEO]

The Center for Sales Strategy

Historically, the term sales collateral referred to one-sheets and brochures that often hung on a wall, and when the sales team met with a client or prospect, they would grab a one-sheet to help build their case—and it worked great! In the 21st Century, you need more.

article thumbnail

7 excellent sales collateral tips that can help your startup grow

Close

Sales collateral enables you to create content and resources that connect your prospects with your brand and help speed up the sales process. In today’s competitive market, you need to rely on a variety of approaches to ensure you have a competitive edge.

article thumbnail

How Using a Document Library Can Improve Your Sales Process

Hubspot Sales

This same report found 95% of sales reps want access to content and collateral that can help them sell more. In other words, buyers want the right information exactly when they need it, and sales reps want to provide it to them. This puts the content exactly where reps need it, when they need it throughout the sales process.

article thumbnail

3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.