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5 Things to Include in Your Sales Collateral So It Doesn’t Get Trashed

The Center for Sales Strategy

Across all industries, sales managers and account executives spend thousands of hours each year crafting collateral that will support them while they engage with their prospects. However, just as often, this sales collateral ends up in the prospect's recycling bin.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

In sales, a business development strategy is central to understanding and engaging with your customers. Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies.

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4 Essential Pieces of Sales Collateral for the 21st Century [VIDEO]

The Center for Sales Strategy

Historically, the term sales collateral referred to one-sheets and brochures that often hung on a wall, and when the sales team met with a client or prospect, they would grab a one-sheet to help build their case—and it worked great! In the 21st Century, you need more.

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What is Sales Collateral?

Veelo

Understanding Sales Collateral Tailored to Your Buyers Journey Sales asset management and content are part of every sales enablement strategy – and should be designed to support the salesperson at each stage of the buyer’s journey. The post What is Sales Collateral? appeared first on Sales Enablement Software | Veelo.

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Unlock Sales Potential with a Sales Training Strategy

Highspot

A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. The strategy ensures reps are well-prepared to meet and exceed sales targets. Get practical advice for developing an effective, modern sales training strategy.

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4 Sales Tech Strategies to Improve Sales Rep Productivity

Allego

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Lundy and Olcay identified four strategies companies can employ to help their sales reps increase their selling time and improve productivity.

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.