Showpad

APRIL 15, 2020

One of the most popular tools used by cutting-edge sales teams today are sales enablement tools. A sales enablement tool provides your sales team with a repository of sales playbooks and marketing collateral that empowers them at each step along the selling lifecycle. Not all sales enablement tools are created equal.

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DocSend

JUNE 21, 2022

And with an abundance of tech tools out there, it’s no surprise that remote workers spend way too much time switching between SaaS platforms during their workday. . As sales tech stacks across companies continue to grow, it’s easy to get caught up in the allure of the hot new tool. Some reps never put down their phone.

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Sales Hacker

JUNE 1, 2022

Know your prospect’s current tech stack and create a customized video to explain how your proposed solution will add value or increase effectiveness of their tools. Test out a prospect’s tool via free trial and screen-record an observation within their platform , then send it to them with a short note about your insights and ideas.

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Buyer Collateral Case Study Follow-up 93

Sales Hacker

DECEMBER 14, 2022

Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Case studies.

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Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time.

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Showpad

OCTOBER 29, 2019

From internal training and coaching content, to your website, to customer-facing presentations and collateral, your Sales team needs to be studying and handling this content daily. . Web content management tools have functionality that create a hassle-free system and provides various benefits: Makes content more available.

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Sales Enablement Tools Collateral Case Study 40

BrainShark

AUGUST 16, 2022

There are sales enablement tools to enrich and streamline every stage of the SKO process for a highly effective event. Practicing with VoiceVibes is also a great professional development tool that will have exponential, long-term returns for employees beyond the scope of the SKO (which is a win-win situation). #4. Sales Scorecards.

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Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

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Sales Enablement Tools Case Study Collateral 40

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

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Sales Enablement Tools Case Study Collateral 40

DiscoverOrg Sales

JUNE 19, 2018

Together with your customer support team – who service and glean feedback from current customers – your sales team has the most important role in the company for sharing information that can give your company an edge over the competition, add relevancy to your marketing collateral, and set you apart as an industry leader.

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Buyer Persona Marketing Scale Collateral 214

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers.

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Mindtickle

APRIL 7, 2023

It’s the idea that all revenue-generating teams at an organization — not just sales — are empowered with the same tools and data. This includes activities such as providing sales training and coaching, developing sales collateral and tools, and ensuring that sales teams have access to the right information and resources to close deals.

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Revenue Face-to-face Collateral Lead Rank 52

Janek Performance Group

AUGUST 23, 2023

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. It affects buyers at their most introspective.

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SBI

JULY 14, 2019

It helps them capture more leads and customers, create compelling content, communicate product differentiation, compare collateral effectiveness, and close more business. Nancy Nardin, Smart Selling Tools. Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Case Studies.

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PandaDoc

APRIL 8, 2024

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. Finally, a deal desk decides on the supporting sales collateral needed to strengthen a sales offer , such as a presentation deck, a one-pager, a case study, and other materials.

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Allego

MARCH 31, 2022

On the sales side, sellers couldn’t find collateral in the content management system. On the marketing side, Tripadvisor’s product marketing team devoted considerable time and effort to creating sales collateral. However, the team didn’t have a well-organized content management system or a reliable tool for evaluating ROI.

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Collateral Marketing Tourism Travel 62

Highspot

DECEMBER 19, 2023

6 Benefits of a Sales Development Playbook The sales development playbook isn’t just a tool; it’s a game changer for SDRs and sales leaders. When they are equipped with tools and resources to do their job, the business will experience increased conversion rates, higher revenue, and more successful sales outcomes.

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Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Allego

DECEMBER 11, 2020

If you’re like most marketers, you’ve got a full production calendar of solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time. 2 Crowdsource Ideas.

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Collateral Marketing Harvest Scale 83

Allego

DECEMBER 21, 2022

The seller interacts with buyers live through a videoconference tool, phone call, Facetime, or in-person meeting. Then it’s all about practicing their pitch, refining it, and making sure they know how to use the tools required to conduct a virtual meeting. Use the Right Virtual Selling Tools. Skills to Last a Lifetime.

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SBI

OCTOBER 27, 2019

With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). “ - Nancy Nardin, Smart Selling Tools. “ - Nancy Nardin, Smart Selling Tools. Case Studies. Case Studies. SalesTech Video Review: iPresent, a Mediafly company. Sales Enablement.

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Hubspot Sales

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? Case studies.

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SBI

MAY 17, 2018

Seismic centralizing all sales collateral into one area, and then automatically distributes it to other tools where sellers spend most of their time, such as in their CRM, their email client, or their mobile device. Seismic offers ROI increasing integrations with other commonly used tools such as CRMs and MAPs.

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Sales and Marketing Management

DECEMBER 14, 2020

However, constantly spinning your wheels to create the latest and greatest marketing collateral to share with your sales team can be an incredibly exhausting task. . This often comes in the form of customer case studies and testimonials that specifically showcase results. That’s why podcasts are the perfect solution to your problem. .

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Buyer B2B Account Based Marketing Collateral 136

Understanding the Sales Force

FEBRUARY 26, 2014

Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. You can have all of the latest systems, processes, tools, and applications, along with the best products and services.

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Face-to-face Ideal Customer Profile Hiring Collateral 266

PandaDoc

APRIL 24, 2023

This could take the form of team sales training, working with marketing to implement helpful resources, or integrating sales collaboration tools into your tech stack, among other things. Let’s now move on to looking at the different elements of a sales enablement strategy, including training and content, tools, and metrics.

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Janek Performance Group

SEPTEMBER 12, 2022

We have published countless blogs, case studies, white papers, and other collateral. Be sure to follow up with our SalesAudit , a free and self-guided assessment tool. But despite unforeseen trials and tribulations, these pillars have held for as long as sellers have sold.

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BuzzBoard

FEBRUARY 28, 2024

For example, varied digital tools can simplify processes through the integration of diverse functions like customer relationship management, accounting, and human resources. It is filled with the latest industry updates, advice, and tools to enhance your digital journey. Always remember: technology is your ally, not your enemy.

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Small Business Small Business Webinar Metrics Lead Rank 52

Mindtickle

MAY 2, 2023

Sales enablement is a strategic approach that aims to empower sales teams with the tools , information, and resources they need to engage with prospects and close deals effectively. This can include educational content, such as whitepapers and case studies, as well as product-specific content, such as demos and product sheets.

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Partners in Excellence

MARCH 25, 2023

These tools can help make sellers more efficient, perhaps, sometimes even better. But I’ve been struck by the absence of discussions about how buyers can use these tools, simplifying their digital research and learning. Clearly, these tools will become the Go To tools for modern buyers.

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Lead Rank Case Study Analytics Lead Scoring 62

Mindtickle

MAY 2, 2023

When sales content hits the mark with both sellers and buyers, it can be a powerful tool for advancing deals forward. It also involves selecting the right tools and technologies to manage the content, such as a content management system (CMS) or a customer relationship management (CRM) system. It went from 3.5

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Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. This should include blogs, case studies, and white papers. Provide them with persona-specific talking points, objection handling techniques, and collateral to guide their conversations and presentations.

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Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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DiscoverOrg Sales

NOVEMBER 13, 2017

You can see why an up-to-date roster of contacts would be a time-saving tool. Think about all the hours involved in making and marketing B2B collateral with the hope of piquing a prospect’s interest. A good sales and marketing intelligence tool absolves teams of this investigative busywork. When should I reach out?

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Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Hubspot Sales

JUNE 15, 2020

While video conferencing through platforms like Zoom are intended to make meetings feel more personal, studies show this isn’t necessarily the case. Drag and drop capabilities using interactive presentation tools allow companies to create animated PowerPoint presentations from traditional files to present in a new and more appealing format.

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Showpad

MAY 1, 2020

These professionals are not only responsible for creating content and ensuring customer-facing teams don’t share outdated, off-brand collateral, but understanding where and how content should be used in the buyer journey and its effectiveness in closing deals. Despite its direct impact on available resources, 28.1%

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Highspot

JANUARY 29, 2024

Work with your enablement and marketing teams to ensure you have the right sales collateral to engage effectively. Build on Success Stories: Share success stories or case studies that resonate with the prospect’s situation. Case Studies: Analyze real-world case studies to illustrate successful negotiation strategies and tactics.

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Allego

JUNE 23, 2022

If meeting with the colleague is not possible, watch best-practice videos created by peers and read related collateral. Sales reps should use a video tool to record their pitch, then have a manager or coach review it. Get the best tech tools and be an expert in how to use them. Virtual meeting tools anchor frontstage selling.

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