The Top 52 Sales Books Every Sales Pro Should Read
SEPTEMBER 19, 2018
It wasn’t until I graduated from my “tour of duty” in sales and moved on to run product marketing that I read this book. Jordan’s tour de force on measuring, evaluating, and inspiring the modern sales force. Lucky for us, Cialdini dedicated his 35 years of rigorous research and 3 years of close study to find the underlying psychological forces that drive human beings to change their behavior – all of which are fleshed out in this book.