article thumbnail

Everything You Need to Know About Sales Collateral

Hubspot Sales

By creating and equipping your sales team with sales collateral content and materials. Sales collateral is part of sales enablement , which is the process of providing your sales team the resources they need to close deals. So, you could say that sales collateral is also sales enablement content. Types of Sales Collateral.

article thumbnail

Ignoring The Buyers’ State of Readiness

The Pipeline

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. Namely, those who are out there actively looking, searching on Google, downloading stuff, checking out your webinars. When you looked at collateral earlier, did it speak to anyone that is not intent on buying? By Tibor Shanto.

Buyer 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revenue Alignment – How it may be broken and How you can fix it

Tenbound

It’s like the sales leader who is asking for more marketing-sponsored webinars and events, while the marketing team is more focused on traditional collateral like one pagers, Google ads, and pitch decks. Each department goes off pursuing its.

article thumbnail

SalesTech Video: Modus

SBI

It helps them capture more leads and customers, create compelling content, communicate product differentiation, compare collateral effectiveness, and close more business. Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Nancy Nardin, Smart Selling Tools. Modus Resources. Field Sales.

Video 93
article thumbnail

Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. Provide them with persona-specific talking points, objection handling techniques, and collateral to guide their conversations and presentations. This gains insights into their needs and preferences.

article thumbnail

3 Reasons to Normalize Your Data

Zoominfo

Events When registering for a webinar or other event, attendees typically use some kind of online form. When it comes time to personalize an email campaign — or, in the case of live events, print name tags — data normalization ensures your collateral is on point.

Data 130
article thumbnail

Must-Have Sales Enablement Features for European Sales Teams

Allego

You need language translation, virtual selling tools, tech to enable content compliance, and anytime-access to sales content and collateral. Sales reps selling to companies on that continent require specialized sales enablement technology , which can be difficult to find in one solution. Learn More Attend our Jan.