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How to Prospect for SMB Leads

BuzzBoard

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. Prospecting commences with pinpointing the type of small business you envision as your prospects.

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3 Types of Intent Data That Can Change How You Prospect Forever

Sales Hacker

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

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How to Win Local Business Contracts Through Email Marketing

BuzzBoard

Beyond the initial interaction, maintaining consistent, significant engagement with prospective clients is vital. Consider one prime example—a digital marketing agency landed a high-value local business client through a carefully tailored, deeply personalized email. This results in superior contract acquisition. The solution?

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2023 Through the Lens of Artificial Intelligence: IT’S A(I) WRAP!

BuzzBoard

I have personally lost count of the number of webinars or presentations I attended that used the example of the technology adoption rate shrinking (or rather, disappearing) since the days of Netflix launch over two decades ago. The race for the finest content generation tool has commenced.

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How to Build Effective Email Campaigns for Local Business

BuzzBoard

This targeted digital marketing approach permits you to design personalized messages that not only engage prospects but also prompt them towards conversion. Commence your journey towards creating effective campaigns that differentiate your services here (CTA). Constructing successful email campaigns might be a formidable task.

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How To Start A Sales Conversation That Captures The Interest

Salesmate

This is what happens when sales conversations commence with a boring introduction. Try to make your sales conversations compelling to capture the interest of a prospect. In just a few seconds, the potential prospects decide whether they should stay on the call or focus on something more productive. How to do that?

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 The only way to keep your pipeline full of HOT, qualified leads is to prospect through referrals. Do you really think marketing can qualify your leads?