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How to Upsell and Cross-Sell Digital Marketing Services to Small Business Clients?

BuzzBoard

Mastering the Art of Upselling Digital Marketing Services to Small Business Clients For sales teams at digital marketing agencies, mastering the art of upselling digital marketing services to small business clients is critical. Remember, small business clients often operate on restricted budgets.

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Get Peace of Mind: A Final Look at Your GDPR Compliance Checklist (24 Steps)

Sales Hacker

21) Data processors should operate under a legal and binding contract within EU- or member state law, clearly defining the subject matter; the nature, purpose, and duration of processing; the type of personal data and categories of data subjects; and the obligations and rights of the data controller. GDPR Impact On Sales & Marketing.

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Seamless Lead Handoffs Are Possible… If You Know Your Buyer’s Engagement Journey

SalesLoft

A sales lead handoff is the point at which a lead– whether a brand new prospect or an existing customer ripe for expansion – is transferred from one person on your team to another. Think marketing to sales development representative (SDR), SDR to account executive (AE), AE to account manager (AM), or AM to customer success manager (CSM). .

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.