Company Demand Generation Sales Enablement Software 
Mereo
FEBRUARY 14, 2019
Because when salespeople are successful, a company realizes that success through predictable revenue streams and increased profits. JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.
Allego
SEPTEMBER 24, 2020
Managing a dispersed sales team is a unique challenge. Why are some companies thriving in the current environment while others are falling behind? The secret is modern sales enablement. To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles. ” Q: What is sales enablement? .”
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Sales Hacker
OCTOBER 20, 2023
Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? Initiating the process could be either, as sales enablement is ideally an open and ongoing conversation. Well… it’s a bit of a trick question.
Vendor Neutral
JUNE 15, 2021
Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. Companies today must be quicker and faster to change. Craig Nelson, CXera Over the years Craig Nelson has focused his efforts on building technology companies and enabling them to drive profitable revenue.
SBI
JUNE 19, 2019
(Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. Michael Cotoia, CEO, TechTarget.
Product Management University
JANUARY 10, 2024
For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. Luckily, I figured it out early on in my pre-sales career! My pre-sales experience would prove to be invaluable. I learned a lot about product positioning long before I ever stepped into a product marketing role.
Product Management University
FEBRUARY 12, 2024
Think Outside The Box and Try Something Different In my first product marketing job, our company had a system extensions group. They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market. Promo codes weren’t a thing yet.
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