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Big Data and Your Email Marketing Campaign

Zoominfo

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. Big Data and Email Marketing.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. This is the gold standard metric for email marketing performance.

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. How do I segment my email lists?

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5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

But it’s not time to give up email as a strategic and effective method for reaching your ideal audience. In fact, in the current environment, it’s time for an email resurgence. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

article thumbnail

5 Reasons Why Your Email Marketing Marketing Is Falling Short

Sales and Marketing Management

But it’s not time to give up email as a strategic and effective method for reaching your ideal audience. In fact, in the current environment, it’s time for an email resurgence. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results.