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The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Epicor 180
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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

Prior to joining SugarCRM in 2019, he was CEO of Oildex, a provider of financial automation software and services for the oil and gas industry, where he helped the company achieve 150% bookings growth, leading to the company’s acquisition by Drillinginfo. This is now likely costing companies even more than $5.5 million a year.

Churn 132
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InsightSelling through StorySelling

Insight Demand

And Insight Selling through StorySelling presents companies with a huge opportunity for a big win, because according to Ben Horowitz (one of the most influential Venture Capitalist at Andreessen-Horowitz- investors in Airbnb, Facebook, Pinterest, and Twitter) “Storytelling is the most underrated skill.”.

Epicor 30
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How to Grow Your Revenue with CRM Reports & Dashboards

SugarCRM

The company has an inside sales team but also works with manufacturers’ representatives throughout the world. Currently, American Specialties leverage dashboards to merge CRM data from Sugar and ERP data from Epicor into a single source of truth.

Report 26