Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. The definition should serve as a beacon, identifying what we need to do to make sales enablement successful. Google “sales enablement definition” and you will get plenty of results.

A Playbook for Data-Driven Sales Enablement

Mindtickle

Enablement success…or not? According to research from CSO Insights, “organizations with successful sales enablement programs see 67% quota attainment, compared to only 42% for companies that admit their enablement programs fall short of expectations”.

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Sales Operations vs. Sales Enablement: What You Need to Know

Xactly

Sales operations and sales enablement are two sides of the same coin allowing your sales team to hone in on the actual selling motions rather than focusing on the back-end processes, tracking down training material, and optimizing the sales teams’ CRM.

Sales Enablement’s Dirty Big Secret

The ROI Guy

Attending the Forrester Sales Enablement Forum, one research metric was presented that just blew me away. According to Forrester, the average company spends more than $135,000 in sales support costs per year for EACH salesperson.

Sales Hacker On-Demand Webinar: No B.S. Sales Coaching

Showpad

Does your organization have an effective Sales coaching program? Sales Hacker’s recent webinar “ No B.S. Here are some key takeaways from the roundtable discussion and audience Q&A: The Distinction Between Sales Training & Coaching. Challenges for Sales Leaders.

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

Smart Selling Tools

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. To see how Seismic is being used by companies in your industry, visit seismic.com. Field Sales.

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Create a High-Performance Sales Culture Starting Today (with 7 Must-Have Habits)

Sales Hacker

In sales, culture is everything—and right now, it’s every where too. Sales culture has become one of the buzziest buzzwords out there, with think pieces popping up left and right about why culture matters. There’s no unattainable “it” factor that some sales orgs have and others don’t.

Is Your Compensation Plan Driving Sales to the Wrong Finish Line?

OpenSymmetry

“Moving the needle” in terms of overall sales force performance is no mean feat. Sales Enablement – yes, big S, big E – is becoming an increasingly important function of many sales organizations, charged with increasing productivity, typically through the effective application of investments in people, technology, process and content. No company has the luxury of an unlimited budget or unlimited time, so decision-makers must prioritize where to invest.

Come See MindTickle at the Gartner CSO & Sales Leader Conference 2019

Mindtickle

MindTickle is excited to participate in this year’s Gartner CSO and Sales Leader conference ! The conference focuses on Chief Sales Officers and sales leaders who are tasked with delivering significant revenue and performance growth each year. We’re especially looking forward to a special breakfast session on Day 1 led by Christi Moot, Global Director of Sales Readiness, LinkedIn Marketing Solutions.

Come See MindTickle at the Gartner CSO & Sales Leader Conference 2019

Mindtickle

MindTickle is excited to participate in this year’s Gartner CSO and Sales Leader conference ! The conference focuses on Chief Sales Officers and sales leaders who are tasked with delivering significant revenue and performance growth each year.

Sales Performance Improvement

The Digital Sales Institute

Sales Performance Improvement programs should be constructed in a way to better manage and channel the sales team to deliver higher levels of sales performance. What is Sales Performance Improvement? Sales Performance Improvement. Begin with the Sales Strategy.

Smart Selling Visions: Up-Close with Top Revenue Leader Adam Hollander, CEO of @FST_Games

Smart Selling Tools

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. This week I interview Adam Hollander, CEO of Fantasy Sales Team. What problem/s are you solving for sales and/or marketing organizations?

Smart Selling Visions: Up-Close with Top Revenue Leader K.V. Rao, CEO of @AvisoInc

Smart Selling Tools

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? These static sales forecasts are unable to provide true insights into the business.

Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

Are Your Sales Reps Cold Calling? They Should NOT!

Quota Factory

You may have sales reps or account executives that are responsible for closing business. So assuming that you also have sales (business) development reps (SDR) who qualify opportunities for your business. The post Are Your Sales Reps Cold Calling?

The Missing Link Between Your CRM Investment and Sales Performance

Miller Heiman Group

When we ask sales leaders this question, answers often range from “not very” to “not at all.” In our 2018 Sales Operations Optimization Study conducted by CSO Insights, only 47 percent of respondents reported adoption rates of greater than 90 percent. While you might be satisfied if you’ve come anywhere close to that level of adoption, our research and experience in the field suggests that 90 percent adoption is the minimum required to impact sales performance.

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The Top 5 Sales Onboarding Blunders — And How to Avoid Them

Allego

In a world where sales training professionals possess unlimited resources and total control over hiring, onboarding becomes a relic of the past. In the real world , of course, sales onboarding is not so easy. Improvised sales onboarding. Instant sales onboarding.

The Top 5 Sales Onboarding Blunders — And How to Avoid Them

Allego

In a world where sales training professionals possess unlimited resources and total control over hiring, onboarding becomes a relic of the past. In the real world , of course, sales onboarding is not so easy. Improvised sales onboarding. Instant sales onboarding.

Sales coaching at scale in 2019: How to improve performance across Sales teams

Showpad

Successful Sales is a combination of art and science. Modern analytics platforms provide data at a breakneck pace that can galvanize the Sales process. But Sales is still about the perfection of communication, at its essence. That’s why Sales coaching is so important. .

A Winning Sales Culture Propelled by Urgency

Mereo

Every business leader wants their sellers to embrace the sense of urgency to serve their buyer and realize the company’s goals. Most leadership attempts to drive a culture of urgency with rewards and incentives. And while many incentives programs exist, the lack of urgency remains a No. 1 issue I come across in sales teams, across markets and business structures. With incentives and rewards not doing the job, how can meaningful urgency be achieved?

A Conversation With Cody Lamens: The Importance of Building a World-Class Sales Culture

Costello

Cody Lamens, Head of Sales, TINYpulse. Like many sales professionals, Cody Lamens had no intention of entering into the career after school. While I wasn’t actively looking to be in sales, I definitely tried to make the most of it,” Cody said. “I

20 CRM Myths That Hinder Organizations from Achieving Sales Greatness

Accent Technologies

Many sales reps are apprehensive about learning and using a CRM, and some organizations are therefore reluctant to invest in a platform that their reps “won’t use.”. Here are 20 CRM myths that hinder businesses and salespeople from achieving their highest sales potential.

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An Interview With Cody Lamens: The Importance of Building a World-Class Sales Culture

Costello

Cody Lamens, Head of Sales, TINYpulse. Like many sales professionals, Cody Lamens had no intention of entering into the career after school. While I wasn’t actively looking to be in sales, I definitely tried to make the most of it,” Cody said. “I

Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

9 Ways to Get the Most from Sales Video Coaching

Sales and Marketing Management

Author: Lauren Boutwell As the field of sales enablement has evolved and matured, so, too, have its supporting technologies. Accordingly, video coaching has become a popular tool for driving readiness in sales organizations of all sizes and across industries.

Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results

The ROI Guy

To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But is “more” really more, or will “more “result in the same, or worse, less?

Top Ten Ways to Immediately Improve Sales Tool Adoption

The ROI Guy

You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. So how do you achieve sales tool adoption in 2013? The sales tools need to be integrated into sales’ daily world.

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6 Ways to Make Your Sales Training Effective

CloserIQ

If you consider sales training to be the first of several steps toward boosting profits, it’s easy to see why it’s such a crucial investment. Ready to amp up your sales training results? How do you identify what sales training is needed?

7 Critical Sales Leadership Challenges

Steven Rosen

That could crush your sales organization. Let’s face it, being a sales executive has become increasingly more difficult. Chances are next year’s sales objective is going up and your budget is being reduced.

Is there a Way to Improve Sales Tool Adoption?

The ROI Guy

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year. So how do you get the much needed sales tool adoption to occur in 20012. Is there a way to get sales to overcome this status-quo bias?

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The Ultimate Guide to Sales Operations in 2019

Hubspot Sales

The sales operations professional is like the coxswain for salespeople. Patrick Kelly, who led Xerox’s first Sales Operations group, describes the role as “all the nasty number things that you don’t want to do but need to do to make a great sales force.”. Sales Data Management.

A Little Healthy Competition: Enabling the Competitive Nature of Sales

LevelEleven

It’s no secret that sales reps have it tough, and their jobs are only getting tougher. A 2018 State of Sales Enablement report shows that nearly 70% of respondents reported that their company’s sales process were becoming more complex.

Digital Sales Data: The (Real) Secret to Moving Deals from Prospect to Closed

Sales Hacker

Sales reps want to sell. As a result, it should : Be far-reaching at all stages of your sales cycles. In almost every sales organization, it’s not just one app that houses vital customer data. What’s the #1 incentive you can use with your reps? Align incentives.

Data 101

51 Ways to Fund Your Sales Improvement Effort

Sales Benchmark Index

Remaining effective as a sales force means continuous improvement. This might be a new buyer-aligned sales process. Or sales recruiting to staff a new go-to-market channel. Whatever the Sales Force Effectiveness (SFE) improvement, it will require funds to get it implemented.

Will These 6 Tests Save 2013’s Sales Compensation Plan?

Sales Benchmark Index

This post will help you test a redesigned sales compensation plan to ensure cultural fit. Plus, you’ll find advice on compatibility with other sales effectiveness drivers. Let’s suppose HR is fully engaged for redesign of a 2013 Sales Compensation plan.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Ops: Table of Contents.

The only kick-ass guide to sales operations you'll ever need

Close.io

Your sales team isn't meeting its potential. And I'm sorry to break it to you, but for most companies out there, it's true. A sales operations team can change that. Don't fall into the trap of thinking that sales operations is a new field; it's not. Sales Ops Manager.

3 Ways to Systematically Add High-Value Referrals To Your Sales Pipeline

Women Sales Pros

Incentives: Non-monetary incentives are the better choice here, tied directly to your product or service (ex: priority support, added features, etc.). Even if they move to a new company. Sales

These KPIs Will Tell You if Your Partners are Truly Engaged

Allbound

Tip: If you need your partners to log into your portal more, try incentivizing them to check out new content sales enablement playbooks on a weekly basis (or whatever you decide). Who doesn’t like incentives?