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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. This conversation illustrates a critical point in the creation and management of customer loyalty. In the B2B world, your sales force is actually your loyalty program.

Loyalty 290
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Why Customer Loyalty Isn’t Always About More Choices

No More Cold Calling

I was trying to contact a prospect and couldn’t find the company phone number on their website. That’s just plain rude, and it’s certainly not how to build customer loyalty. When companies make it difficult for their prospects to buy, they lose business without knowing it. Why do companies make it so difficult to buy?

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6 Ways to Build Client Loyalty in Sales

RAIN Group

Client loyalty can make or break a company. Loyalty is tied to buyer satisfaction and their experience buying from you—but it’s tough to earn. Fred Reichheld, author of?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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10 Ways to Build Customer Loyalty and Trust

Sales and Marketing Management

Author: Michael Nørregaard When prospects are evaluating your company, they’re looking to ultimately maximize their return on investment. To get started, examine your customers’ journey within your organization -- every touchpoint they have in your company, every person they interact with. Be transparent. It’s a win-win.

Loyalty 274
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty.

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