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Sales Enablement Tools Help or Hinder

Score More Sales

Studies for years have shown lack of adoption in companies or failed use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. I will be sharing what our main speakers have to say and what the tool companies themselves report. They overwhelm and often don’t get deployed correctly.

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Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. Like this article on Forbes illustrates, a CRM enthusiast recommends that in order to make Salesforce work for you, you should hire a CRM administrator and enforce the system into the company culture by providing ample support and training.

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