How to Identify your Team’s Most Effective Prospectors
JULY 5, 2018
It doesn’t matter what you call the role: the sales development rep (SDR), the business development rep (BDR) or the inside sales rep (ISR). In the world of B2B sales, prospecting is often defined as the art and science of contacting leads or target accounts in hopes of creating opportunities for account executives. TL;DR: Measuring a prospector’s effectiveness requires a comprehensive, qualitative comparison of each person in the team. By: Doug Dzina.