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Sales Enablement, Part 1: Margins, Metrics and Management

Cincom Smart Selling

If you have spent much time on this blog, you know that we talk about all types of technology and strategies aimed at helping by providing information on the sales enablement process. CPQ, CRM, sales portals, content marketing and guided selling are just a few of the topics we kick around on this forum. Margin is the goal.

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A Sales Enablement Guide to Winning More Deals

Pipeline

Turns out that sales enablement plays a key role in results. Sales enablement gives your sales reps the leadership, support, technology, content, and processes they need to close more deals consistently. It’s also how you turn 50% of your average performers into elite sales reps. The most revenue?

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Are There AI Tools for Small Business Sales?

BuzzBoard

Imagine having the power to predict which leads will likely convert, or tailor your sales pitch based on an individual customer’s behaviors. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales. Let’s usher in the future of sales together!

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Sales Enablement: The Good, the Bad and the Ugly for 2013

The ROI Guy

The Good News: Much of the long decision cycle and poor close ratio could be reduced with better sales enablement – delivering the right in the right format and in the right time / place to move a specific sales opportunity forward. The Bad News: Most companies are not getting Sales Enablement right, and this is costly.

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5 Deal Disasters to Avoid in Future Sales

Sales Hacker

When the selling is good, it’s all about scaling, but when there’s less margin for error, it’s easier to pinpoint where your organization isn’t up to snuff and make improvements. Start by making sure that your team has access to robust buyer personas built out by sales enablement and marketing, using data from historical deals.

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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

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Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. says Mr.