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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

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How you manage makes a difference

Sales and Marketing Management

You can build a great brand in your territory that differentiates you from the competition just by treating your reps with respect and recognizing their efforts. What sales managers can do, part II: Be careful with peer comparisons. What you do and say will end up impacting your customers by way of your reps. it backfires on you.

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Sales Talk for CEOs: From NASA to CEO: Lessons in Leadership, Storytelling and Curiosity (Ep115)

Alice Heiman

. “Curiosity is one of the key things that salespeople need, and I believe that all CEOs need to be curious…Fostering a culture of curiosity within your organization can lead to the exploration of uncharted markets and the development of groundbreaking products.”

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The Key Differences Between Inside Sales vs Outside Sales

Closer's Coffee

We know this debate doesn’t rise to the level of the MJ vs. Kobe vs. LeBron comparisons you’ve likely argued at one point or another, but sales is a competitive environment and we liked the challenge of shedding some light on the debate based on our observations. Inside Sales vs. Outside Sales – Salary Comparison.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg Sales

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Sales and marketing professionals use employee counts to understand a company’s size. Read it: How to Calculate Total Addressable Market. I would know.

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Can You Switch Hit For Sales Success?

The Pipeline

I remember when I first started working for a company back in the early 1990’s (before we had web mail), the company had two main product lines, and had the usual territories across the continent, primarily driven by geography. Again, nothing wrong with the thinking or reality, just the lack of consistently delivering against plan.

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Read Your CSO's Mind and Increase Sales Ops Value

SBI Growth

Is the comp plan or territory design pushing reps out the door? Comparisons to peers and the very best performers will solve for this. Know about competitive products, pricing, after sale support and market share. Having a Win / Loss intelligence program will answer these questions. Why do I lose top talent?

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