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Should Marketing Be Compensated On Revenue?

Pointclear

If this is true, and no one has refuted me yet, why isn’t marketing management (and everyone in the marketing department) compensated in some manner on revenue the same way sales people and sales management are paid? In my opinion, it’s for this “generated interest” that they should be compensated. Is this good or bad?

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Lead Qualification & Lead Nurturing: Whose Job Is It?

Pointclear

Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? But first, let's take a look at some lead generation challenges. Cahners Research has shown that 45 percent of qualified leads will end up buying a solution from someone within a year.

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The Compensation Conundrum

Pointclear

Misaligned goals, differing definitions of qualified leads, blame games, and more. One underexplored area that can help to increase collaboration and improve alignment among sales and marketing teams is compensation. Marketers’ variable compensation should only be linked to what can affect.

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Lead Qualification: Stop generating leads and start generating revenue

Markempa - Inside Sales

Start by reading this: Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop. For nearly 20 years, I have worked with hundreds of leading B2B organizations to optimize their lead-qualification efforts — this includes phoning inbound leads to find out if they are truly qualified.

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It’s bad selling to pursue bad business – An STC Classic

Sales Training Connection

One-way to avoid this problem is to “up” the importance of getting better at lead qualification. Getting lead qualification right requires a laser like focus on two issues – funding and fit. Technorati Tags: Lead identification , lead qualification , sales strategy , sales training.

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Is Outsourcing Sales Right for Your Business?

Pipeliner

Usually, the sales outsourcers get compensated based on results. This can range from the number of closed sales and generated revenue to generated leads and other metrics. Some businesses might need particular sales expertise for a specific product line. Others might want to help with an entry strategy to boost their initial traffic.

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It’s bad selling to pursue bad business

Sales Training Connection

One-way to avoid this problem is to “up” the importance of getting better at lead qualification. Getting lead qualification right requires a laser like focus on two issues – funding and fit. Technorati Tags: Lead identification , lead qualification , sales strategy , sales training.