Juuust right incentives
Sales and Marketing Management
SEPTEMBER 17, 2017
The rule of thumb for calibrating incentives is to pay out between 3 and 10 percent of total compensation (commensurate with the period the incentive is active). The incentives were calibrated at 5 percent of total anticipated compensation during the period. When are rewards juuust right? It was successful and the ROI was excellent.
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