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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

James is guilty of one of the most common misunderstanding in all of sales - that consultative selling requires salespeople to act like a consultant. Think about some of the core services and products that nearly every business, your business, purchases: Health Insurance and 401K. Commercial Real Estate.

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Found! The Caliper vs OMG Comparison: Which Sales Candidate Assessment is More Predictive?

Understanding the Sales Force

Consultative Selling Skills - Caliper calls this "Gathers and Analyzes Information" and scored the candidate at 48%. OMG looks at the specific skills necessary for selling consultatively and scored the candidate at 22%. The candidate scored 60% on Caliper and 92 on OMG. Reaching decision-makers. Coachable or not.

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Research: Current Sales Performance Challenges Faced by Industry Leaders

The Brooks Group

Global uncertainty and the customer hesitancy it creates was ranked among the top, along with the need for consultative selling over transactional selling. Increased competition, included ecommerce as a competitor. Additional responses were reported in the following areas: Tariffs and interest rates. Pricing pressure.

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Caliper versus OMG - Which Sales Candidate Assessment Wins?

Understanding the Sales Force

Consultative Selling Skills (Caliper calls this "Gathers and Analyzes Information" and scored the candidate at 48%. OMG looks at the specific skills necessary for selling consultatively and scored the candidate at 22%). Selling in a competitive environment. Selling value. Overcoming resistance.

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