Sales and Marketing Management
MARCH 7, 2022
Marketing and sales professionals who want to build sustainable business advantages are focusing on leveraging competitive intelligence to help inform better decision-making on the front lines with sales and customer success.
Zoominfo
NOVEMBER 30, 2021
Scenario Your current customers make a good conduit to new ones. When one of your customers closes a deal, go and prospect their competition for it. Because they’ll have a similar profile to your customer, you know that these competitors should be a good fit for your solution.
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Partners in Excellence
JANUARY 25, 2024
In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. While we claim to want to help the customer solve their problems, we aren’t.
MTD Sales Training
JANUARY 28, 2020
Whether it’s the price you are charging or their needs to get different quotes, or many other reasons, it can be quite deflating when the competition is brought up in the sales meeting. What’s the best response when the competition are brought up? 3) Offer ideas and expertise that the competition doesn’t. The competition can’t.
Advertiser: ZoomInfo
By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Sales and Marketing Management
APRIL 23, 2024
In a crowded and competitive B2B market, omnichannel marketing is an effective differentiator. Here's how to create an omnichannel marketing strategy for a smooth customer experience. The post Omnichannel Marketing for B2B: Strategies for Getting More Customers appeared first on Sales & Marketing Management.
No More Cold Calling
JANUARY 17, 2019
You’ve probably heard the often-quoted statistic that says 57 percent of the buying process is complete before a customer talks to a salesperson. Get a business referral , and you have a clear path to learning the real issues, building trusted relationships , and knocking out the competition before they even learn there’s an opportunity.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
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Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.
Speaker: Steve Goldstein, Sales Leader
What about the extremely competitive world of medical device sales? What are some of the top challenges your customers face and how do you approach understanding what’s most important to them? Best practices for engaging your customers and making yourself stand out. Who is Steve Goldstein and what are his credentials?
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In today’s competitive business environment, the only way to win is with a salesforce that’s fully onboarded and equipped with deep product knowledge, use cases, best practices and objection handling. Provide customized training for each of your sales channels?
Speaker: Jamie Shanks, CEO, Sales for Life
According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights. How have your sales and marketing teams aligned to deliver that value before your competition?
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