Partners in Excellence

JANUARY 25, 2024

In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. There is so much data around how we are getting involved later and later. Leaders love this.

Competition 109

Competition Customer Buying Cycle Vendor 109

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

SEPTEMBER 5, 2023

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. The good news?

Lead Rank 130

Lead Rank Data Marketing Segment 130

Appbuddy

JULY 7, 2022

Customer data holds tremendous value. But consumers are becoming increasingly wary of how their data is collected and used. In a recent study by KPMG , 86 percent of respondents said they feel a growing concern about data privacy. Data privacy laws are being created all over the world to address this concern.

Competition 52

Competition Data Government Policies 52

Zoominfo

APRIL 1, 2020

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. Learn how it can help you beat the competition to a deal. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson.

Intent Data 267

Intent Data Buyer Intent Intent Buyer 267

Fill the Funnel

FEBRUARY 19, 2024

Data-driven decision making has become an essential aspect of modern business operations. This is especially true for local businesses that operate in highly competitive markets. To remain competitive, local businesses must leverage data insights to make smarter decisions that drive growth and success.

Data 62

Data Funnel Top of Funnel Analytics 62

Connext Digital

FEBRUARY 23, 2024

The value of data cannot be overstated. However, not all data is created equal. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. Relying on such data can lead to misguided targeting and wasted resources.

Email Marketing 94

Email Marketing Data Marketing Campaigns 94

Zoominfo

OCTOBER 5, 2021

Market intelligence is information gathered by a company about its market, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Market intelligence involves two primary data types: external and internal data. External data is readily available information collected through research.

Data 130

Data Marketing Scale Analysis 130

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

JULY 8, 2021

This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. Dynamics 365 Connector, which lets customers push ZoomInfo data directly into Dynamics. ZoomInfo Enrich , an automated feature that updates and appends data records.

Data 246

Data Microsoft Decision Maker CRM 246

DiscoverOrg Sales

FEBRUARY 27, 2018

In fact, the tech stack isn’t just part of competitive intelligence – it’s the critical heart. Other other critical piece of competitive intelligence? This is part of a larger examination of 7 specific ways sales intelligence impacts marketing and sales processes : In Part 1, we tackled data quality and management.

Competition 145

Competition Ideal Customer Profile Intent Data Intent 145

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

Objections 52

Objections Data Ideal Customer Profile Marketing 52

Repsly

MARCH 6, 2024

In the era of data-driven decision-making, we understand the significant impact that organized data can have on your retail execution strategies. Yet, the pains associated with disorganized and out-of-sync data are all too familiar. With up to a dozen tools in play, managing retail execution becomes a complex endeavor.

Retail 62

Retail Data Face-to-face Tools 62

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. Your competition wants in on the action, too. And guess what?

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Anthony Cole Training

APRIL 19, 2024

From prospecting to closing, today’s mobile, social, big data, and cloud technologies are revamping the sales process in ways that would have been inconceivable a few decades ago.

Sales Technology 243

Sales Technology Competition Industry Sales 243

Zoominfo

JULY 26, 2023

The B2B GTM Challenge Today The B2B GTM approach has historically been a highly technical but disjointed process, riddled with data silos and inefficient workflows. Teams typically work in parallel but not together, often with siloed and incomplete data, creating redundant efforts that undermine their efficiency.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

AUGUST 16, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge, we’re often left thinking: “How?” Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential.

Intent Data 130

Intent Data Intent Data Buyer Intent 130

Lead411

APRIL 4, 2024

Mastering CRM Hygiene: Elevating Your Data Strategy with Lead411 The success or failure of your company hinges on the reliability and cleanliness of your customer relationship management system. Learn more about Lead411 and how it can optimize your data strategy, as well as the importance of CRM cleanliness, in this in-depth tutorial.

CRM 52

CRM Data Strategy Buyer Intent 52

Smooth Sale

NOVEMBER 15, 2023

Photo by Aitoff via Pixabay Attract the Right Job Or Clientele: Do You Use SEO Strategy to Stand Out from Your Competition? All businesses, large and small, and those with ambitious career goals realize the need to stand out among the competition. SEO is an essential strategy assisting the effort.

Competition 78

Competition Real Estate Lead Rank Lead Scoring 78

Zoominfo

SEPTEMBER 20, 2022

For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Decision Maker 130

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Intent Data Ideal Customer Profile 100

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information.

Data 100

Data B2B Engineering B2C 100

The Center for Sales Strategy

AUGUST 2, 2023

With the job market more competitive than ever, it's crucial that organizations stay on top of the latest trends and data to build an effective hiring strategy. In this post, we'll highlight 10 data-backed facts and statistics that every recruiter should know in 2023 and moving forward.

Data 93

Data Retention Trends Competition 93

SBI Growth

SEPTEMBER 9, 2013

Each year, HR professionals pay for benchmark compensation data. HR leaders want to know what the competition is paying. Competitive intelligence is the key. It describes how to get the competitive intelligence you really seek. It also includes a Competitive Compensation Analyzer to identify your unique situation.

Compensation 288

Compensation Competition Salary Social Media 288

Sales and Marketing Management

APRIL 24, 2020

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. They need data. Lots of data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

BuzzBoard

FEBRUARY 16, 2024

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. In the realm of digital marketing, competitive analysis surpasses traditional confines.

Analysis 52

Analysis Competition Small Business Small Business 52

Zoominfo

APRIL 29, 2022

For go-to-market teams, data is critical to staying competitive, but not just any data. The quality of data matters greatly because bad data negatively impacts every step along the customer’s journey with your brand. To ensure the quality of their data, some organizations hire data quality managers.

Data 130

Data Marketo Transportation Hiring 130

DiscoverOrg Sales

JUNE 12, 2017

What’s a little friendly cold call competition? It was an ordinary Tuesday morning for two salesmen … except that Robert is feeling a little extra competitive with his cold call skills. Empower Your Sales Team Get a Free Sample of our Data. Smell that?” It smells like sales.” The gauntlet is thrown down. Hilarity ensures.

Cold Calling 181

Cold Calling Competition Video Face-to-face 181

BuzzBoard

FEBRUARY 5, 2024

Faster Research and Data Analysis: AI enables sellers to make data-driven decisions and optimize their sales strategies for maximum effectiveness. By analyzing historical data and identifying patterns and trends, AI algorithms provide sellers with valuable insights into SMB buying behavior, market trends, and competitive dynamics.

Competition 52

Competition Scale Social Media Trends 52

SBI Growth

APRIL 20, 2013

“Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” You need to maintain a competitive edge over them, or at the very least hold even. You’re at a clear competitive disadvantage.

Social Media 316

Social Media Competition Media Eloqua 316