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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” You need to maintain a competitive edge over them, or at the very least hold even. You’re at a clear competitive disadvantage.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. 5. Gain a competitive advantage. This one is self-explanatory.

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

The competition is already in the door. Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

Lead Rank 282
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. Gain A Competitive Advantage This one is self-explanatory.

Data 100
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CMO: Are you going to have a job in 2014

SBI Growth

Mystery shops – what is the team utilizing today to help increase their competitive position. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), Metrics – impact on winning more deals, closing deals faster, increasing our speed to market, etc. If you can’t measure it why start? Expert panel – the classic buy in from the team.

Eloqua 316
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7 Critical Skills of the Social Seller

SBI Growth

I discuss 7 ways these new sellers outperform the competition. I recently met Jill Rowley, a Sales Rep at Eloqua. This article outlines the skills of the Social Seller. Then I provide several tools for success in the Social Seller Mobile App Guide. Why Buyers want Social Sellers.

Eloqua 331
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. It does not exist.”

Scale 130